On Monday, Stewart and McCallister will share their Oreoverse experiences on Oreo's social media channels. To help launch the Oreoverse, Oreo tapped Martha Stewart and Ryan McCallister, her gardener and quarantine buddy. "We love to create new opportunities for our fans to connect with each other," said Julia Rosenbloom, Oreo's senior brand manager, in a statement announcing the new flavor, noting "we're so excited to enter the metaverse!" Oreo sees it as a new way to reach consumers, and for them to interact. Kraft Heinz has placed Lunchable logos in Roblox, and Heinz-sponsored rest areas in Call of Duty. Others can just use their phones or computers.įor brands, the metaverse promises a whole new way to reach young customers, and Oreo isn't the only brand trying to market to people using new online spaces.Ĭoca-Cola has paired its high-concept limited-edition flavors like Starlight, Byte and Dreamworld with online experiences including virtual concerts, digital outfits and custom places within video games like Fortnite. Those with VR headsets can use them to access the Oreoverse. The packages come with a QR code that allows buyers to access online games and chances to win prizes in the so-called Oreoverse - Oreo's entrée into the metaverse, a virtual space where people interact through avatars.
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